I help restaurants attract more guests, increase sales, and turn first-time visitors into regulars through content, ads, and always-on social media.
Credentials
Strategy and execution across 100+ campaigns for restaurants and major brands.
210K views from 140K users on Meta for organic restaurant client video (July 2026). 8M views for educational client video (July 2025).
Marketing degree from top program and journalism degree. Helping restaurants grow and telling their stories.
The Real Problem
The food is great. The service is solid. But there aren't enough orders.
Weekends are good, but not midweek.
Posts are inconsistent. Customers aren't inspired to try you.
Other restaurants are outpacing you with content and ads, so customers are finding them.
Free, no pressure — just a 15-minute conversation.
Results
We measure what matters to your business — not likes. Every campaign is built around outcomes a restaurant owner actually feels: busier shifts, more repeat guests, more revenue.
Drive new diners in the door during the shifts that need them most.
Turn first-time guests into regulars with content, social, and ads.
Promote your best-margin items and busiest dayparts with intent.
“The videos turned out great. Really happy with them.”
Free, no pressure — just a 15-minute conversation.
More bread in your pocket.
Marketing that cuts through the noise.
Proof
We don't do vanity metrics. We do butts in seats and orders on tickets.
Full-Scope Marketing
Jerk Wings Cafe
Even with a loyal following, too many locals had never tasted the food. As their full-scope marketing partner — content, ads, and always-on social — we drove more foot traffic and delivery orders.
Views
Videos Produced
Ongoing Partnership
Ad Campaigns
@mis_raices_salvadorean
Mis Raíces Salvadorean Restaurant
Social Storytelling
Mis Raíces Restaurant
The owner appeared to showcase Salvadoran food and culture to unfamiliar audiences, lifting awareness and driving higher delivery, takeout, and in-store orders.
Viral Food Content
Valley Smash Burgers
High-energy organic video turned local burger lovers into more customers and more orders.
Free, no pressure — just a 15-minute conversation.
Services
Menu-ready photos that make people hungry on sight.
Vertical Reels and TikToks designed for local reach.
Always-on posting, captions, and community management.
Facebook and Instagram ads targeted to nearby diners.
A clear monthly plan tied to real restaurant goals.
Own your customer information and reach your most loyal customers.
Free, no pressure — just a 15-minute conversation.
About
20+ years at Disney and Microsoft with a USC MBA and a journalism degree. Started Bread Knife Co. to give independent restaurants that same caliber of marketing without the six-figure retainers and agency bloat. I'm personally involved in every strategy call and piece of content—my job is turning scrollers into regulars.
Eric Wein · Founder, Bread Knife Co.
Book a free 15-minute call. It's a two-way conversation to learn about your restaurant, your goals, and whether we're a good fit to work together.
No pressure — the call is free either way.
We start with a 3-month engagement, then move month-to-month. I'm flexible because results should earn the partnership.
Common Questions
