Promoting a To Go Location
Made Burgers
Challenge: Introduce a new Gardena takeout location to nearby customers.
Approach: A neighborhood-focused video using local landmarks and a hip-hop song.
More Customers for Your Restaurant — Without More Marketing on Your Plate
We handle the marketing that gets people to discover, choose and keep coming back to your restaurant.
Helped a Valley restaurant grow sales 30% with our video work.
Get More Customers — Free 15-Min Call
Restaurants we've worked with
Mis Raices
Real Restaurants. Real Results.
Ongoing Marketing Partnership
Jerk Wings Cafe
Content, social media, promotions, and local ads to keep Jerk Wings Cafe visible.
- Content Views
- 1M+
- Videos Produced
- 20+
- Marketing Partnership
- Ongoing
- Advertising Campaigns
- Meta
Views measure awareness and reach. They are not a measure of revenue and should not be read as directly attributable sales.
Why It Matters
Great Food Isn't Enough If People Don't Know About It.
You can serve the best burgers, tacos, or jerk chicken in town. But if customers aren't discovering your restaurant, they're eating somewhere else.
Get Discovered
Put your restaurant in front of local people who may not know you exist.
Give People a Reason to Visit
Showcase your signature dishes, special offers, and the experience that makes your restaurant worth trying.
Keep Customers Coming Back
Stay top of mind with existing customers and give them new reasons to visit again.
You run the restaurant. We handle the marketing that helps people discover it, choose it, and remember it.
Why Bread Knife Media
Your Restaurant Deserves More Than Someone Who Just Posts Videos.
Bread Knife Media combines professional content production with real marketing strategy to help independent restaurants stand out, attract attention, and promote what makes them special — without the expense of hiring a full-time marketing team.
Professional Marketing Experience
Get experienced marketing thinking behind your content, not just someone holding a camera.
More Time to Run Your Restaurant
Stop worrying about what to post, when to post, or how to promote your latest special.
Content Designed With Purpose
Every video, promotion, and campaign has a reason for existing — building awareness, highlighting a menu item, or encouraging visits.
Marketing That Fits Your Restaurant
No generic playbook. Your restaurant, customers, neighborhood, and goals shape the strategy.
Common Doubts
Think You Don't Need Restaurant Marketing?
“We already post on Instagram.”
Posting regularly is a start. But effective restaurant marketing requires planning, compelling creative, consistent messaging, and campaigns designed around your business goals.
“Most of our customers come from word of mouth.”
That's valuable. Social media can amplify word of mouth by making your restaurant easier to discover, share, and recommend.
“We can't afford a marketing agency.”
Hiring a full-time marketing employee comes with substantial costs. Bread Knife Media gives you access to professional marketing services without building an internal department. We'll discuss an approach that fits your needs and budget.
“We don't have time to deal with marketing.”
That's exactly why we're here. We handle content planning, production, editing, and marketing execution so you can focus on running your restaurant.
“How do we know social media marketing works?”
We track relevant campaign performance and focus on business objectives rather than vanity metrics alone. Marketing results vary, and no responsible agency should promise a specific number of new customers.
How It Works
Getting Started Is Easier Than You Think.
01
Let's Talk
We learn about your restaurant, customers, challenges, and business goals.
02
We Make a Plan
We develop content and marketing ideas designed around your restaurant.
03
We Handle the Marketing
From filming and editing to publishing and campaigns, we take the work off your plate.
Campaign Examples
Different Restaurants Need Different Ideas.
Creative ideas built around a restaurant’s real business goals.
Services
Done-for-You Restaurant Marketing
Choose the services your restaurant needs without paying for a bloated agency structure.
Restaurant Video Production
Food photos and short-form video that make people want to visit.
Social Media Management
Consistent posting and replies that keep you top of mind.
Social Media Advertising
Facebook and Instagram ads that reach nearby customers.
Promotions and Campaigns
Offers that fill slow shifts and spotlight your menu.
Local Content Partnerships
Local creators who introduce you to new audiences.
Email Marketing
Bring past customers back for another visit.
Your Marketing Partner
Meet Eric Wein
I'm Eric Wein, founder of Bread Knife Media. I bring 20+ years of marketing experience, brand experience with Disney and Microsoft, and an MBA from USC.
I work directly with independent restaurant owners—from strategy and creative direction to filming and editing on site. I know how busy your days are, so I handle the marketing and keep you in the loop.
Engagements start with three months, then continue month-to-month.
Eric Wein · Founder, Bread Knife Media
FAQ
Common Questions
- Packages start at $497 per month. Our $1,050 monthly package covers the core marketing needs of most independent restaurants, including consistent content and ongoing support. Pricing may vary based on content volume, advertising, and additional services such as email marketing. Everything is scoped around your restaurant's goals—and I'll tell you honestly if a service isn't worth paying for yet.
- Bread Knife Media is based in Southern California and provides hands-on support to restaurants throughout the region. Select services may also be available remotely.
- Restaurant marketing is the agency's primary focus.
- Services can include content production, food photography, short-form video, social media management, Meta advertising, promotions, influencer partnerships, strategy, and email marketing.
- No. I handle the photography and video myself, so you don't need to supply anything.
- It depends. Usually there's a 30-minute initial meeting and a 2-hour video shoot each month. I can work with your staff, so it doesn't have to come out of your day.
- Book a free 15-minute call to talk about your restaurant and whether working together is a good fit.
How much does restaurant marketing cost?
Where are you located?
Do you only work with restaurants?
What services do you provide?
Do I need to provide photos and videos?
How much time will you need from me?
How do I get started?
Let's Get More Customers Through Your Door.
You focus on the food and your customers. We'll focus on helping more people discover your restaurant.
Let's Talk About Your Restaurant